Strategic brand management [Elektronski vir] : building, measuring and managing brand equity
Keller, Kevin Lane, 1956-COBISS.SI-ID: 27924739
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![Digitalna vsebina dCOBISS (Strategic brand management [Elektronski vir] : building, measuring and managing brand equity)](si/files/27924739/78782/Keller,K.L.Strategic.jpg?ft=eyJhbGciOiJFUzUxMiJ9.eyJpc3MiOiJkLmNvYmlzcy5uZXQiLCJzdWIiOiJmaWxlLXRva2VuIiwidXJpIjoiaHR0cHM6Ly9kLmNvYmlzcy5uZXQvcmVwb3NpdG9yeS9zaS9maWxlcy8yNzkyNDczOS83ODc4Mi9LZWxsZXIsSy5MLlN0cmF0ZWdpYy5qcGciLCJ1cGRhdGVkIjoiMjAyMS0wMy0yNlQwOToxMjo0NyIsImlhdCI6MTcyODE4MzU2NiwiZXhwIjoxNzI4MTg0NzY2fQ.AWZzAhZODQol7t0qIGEV-yeWYUc59g6XtcMYecY_KUKg2D_8CLbOXDSmTC3BrRA6ejc3fzxR1K8F9l3nTmOM3CSCAabNR0Snw0RgYn3CEs_wpBPxgI_4rgdp0CU2XLjfo937q2_9TYZk2ZaZG79zgK_0BnfxXDaXJPg-qfJocaLvPPtI)
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Ime datoteke: Keller,K.L.Strategic.jpg