The effect of greenwashing perception, green word of mouth, and green marketing on H&M purchase intentions in Jakarta
Natasya, Rasya ; Ngatno, M. M. ; Prabawani, BulanCOBISS.SI-ID: 171188995
Licenca:
CC BY-NC-ND 4.0 - Creative Commons Priznanje avtorstva-Nekomercialno-Brez predelav 4.0 Mednarodna
Embargo: Ni določeno
Predogled:
Ime datoteke: učinek-zaznavanja-zelenega-zavajanja-zelenega-trženja-od-ust.pdf